What Are Keywords? (Part I: Keywords for Authors Series)
In the search engine marketing world, we talk a lot about keywords. To put it simply, a keyword is a word or phrase that people type into the search engine box to find what they’re looking for in the search engine results.
If I were looking for a new author to read, I might type in “romance novels” or “epic fantasy.”
If I needed help doing something, I might type “how to lose weight” or “how to buy a house.”
Any of those phrases can be considered keywords (despite the fact that they are strings of words; apparently keyphrases didn’t roll easily off folks’ tongues).
Most people don’t type in a single word any more. There are simply too many web sites out there, and you won’t find what you’re looking for with a broad, single-word search. Instead of typing in something like “novels,” you’d probably type in “paranormal romance novels” to get more precise results.
Specific keywords are good for the searchers, and they’re good for you too. It’s a lot easier to rank (have your website come in at a high spot on the search engine results page) for a specific term. This is something to keep in mind in the next section, where we’ll discuss choosing keywords that describe your book.
Move onto the next section: What Are Keywords?
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