How Keywords Can Take Your Book from Obscurity to Popularity
When you first published your book, you may have thought it would be as easy as creating a web site to market it to the online word. People would magically show up and buy your book in droves.
Didn’t happen, did it?
That’s because there are zillions of web sites out there now, and (brutal honesty time here) it’s dumb luck if someone stumbles onto yours. Why?
1. You’re not a big name author yet, so nobody is going to be typing your name into the search engine.
2. Your book is new and nobody knows the name of it, so they won’t be typing that in either.
3. There are thousands (probably tens or even hundreds of thousands) of books that share your genre or topic, so the odds aren’t good of someone typing in “<genre> novel” or “how to <topic>” into the search box and landing on your site either.
Before I thoroughly depress you, I’m going to show you the virtual silver lining.
With a little Internet marketing, you can actually get those folks from the #3 category to your site. These people can account for a ton of traffic. The way to get them is by optimizing your site for certain keywords that are related to your book. Don’t know what a keyword is yet? Don’t worry. We’re covering that in the first part of this five-part series on keywords for authors.
You can use keywords to draw traffic (highly targeted traffic looking for exactly what’s in your book) to your site, and it can be done without spending money (although spending money does make things easier and can be written off on your taxes).
So, without further ado, let’s get this series off the ground. (You may want to bookmark this page to refer back to it later.)
Part I: What Are Keywords?
Part II: Choosing Keywords That Describe Your Book
Part III: Finding out Which Keywords People Are Searching
Part IV: Using Keywords on Your Website
Part V: Why Your Keywords Should Be in Links to Your Site
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